Guide to SEO
KEYWORD RESEARCH Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines. The power of keyword research lies in better understanding your target market and how they are searching for …
How do search engines work? Search engines work through three primary functions: Crawling: Scour the Internet for content, looking over the code/content for each URL they find. Indexing: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to …
What is SEO? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about …
Introduction Welcome to your SEO learning journey! You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified …